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NPD Reports Beauty Sampling as a Significant Motivator for Purchases

10 Sep 2014, Posted by Admin in Uncategorized

The NPD Group has found that one in five makeup users have received a beauty sample at some point during the last year. Samples continue to be an efficient way for consumers to test new products and influence their purchase decisions. Read more about NPD’s report here.

Learn more about Orlandi’s Fragrance and Cosmetic Sampling capabilities.